The first edition of the daily newspaper was published on 2/3/2005. 24sata rapidly expanded from print to the online, mobile, social and video platforms, reaching a daily average of 1 out of 2 persons in Croatia (gemiusRating 03/2020). At the beginning focus of daily newspaper was mainly on the younger population, but innovative concept of news selection and presentation, with an emphasis on curiosities, quickly spread to all segments of the Croatian population. Its editorial concept is focused on the reader on all platforms, combining the most important characteristics of the most cutting edge media. In line with the global trends, 24sata has been a leader in the digital revolution, in Croatia and regional markets. It has been upgrading its digital-first strategy daily, constantly adjusting to market conditions, creating new formats and reaffirming its leading position in all areas. 24sata is the most awarded media company in the region.