The institution's official name has been changed to Algebra Bernays University, and the university's new visual identity has been presented. Algebra Bernays University currently has over 2,600 students across 28 study programs, 15,000 participants in adult education programs and more than 230 employees.

The position of Rector of Algebra Bernays University will be held by the current Rector of Algebra University, Assoc. Prof. Mislav Balković, PhD while Assoc. Prof. Damir Jugo, PhD the former Dean of Edward Bernays University of Applied Sciences, has been officially appointed President of the Governing Body. He will continue serving as Dean of Edward Bernays University of Applied Sciences until the merger is completed. The new name, Algebra Bernays University, symbolizes not only an administrative and organizational change but also a significant step forward in Croatia’s higher education landscape.

"We are proud to be the largest private university in Croatia today, and we aim to continue this growth through collaboration in the years ahead. We have ambitious plans. By combining engineering and creative disciplines with communication and business economics, we offer students a unique opportunity to acquire all the essential skills needed in today's job market. Our goal is to involve students in research projects conducted in partnership with the scientific community and industry, equipping them to become innovation leaders," said Assoc. Prof. Mislav Balković, PhD, Rector of Algebra Bernays University. He emphasized that this merger paves the way for new interdisciplinary research and enhanced research quality.

President of the Governing Body, Assoc. Prof. Damir Jugo, PhD, highlighted the university's commitment to ensuring that "students receive comprehensive support and the necessary resources to face the challenges of the job market."

"Our students don’t just gain theoretical knowledge – they also acquire valuable practical experience during their studies, thanks to our internship system that connects them with employers across all industries. Our long-standing experience confirms that this is the best approach to developing a society of creative, informed, and responsible citizens who contribute to a better future for all of us," stated Jugo and added, "The unprecedented step of merging Algebra University and Edward Bernays University of Applied Sciences – two of Croatia’s most innovative and recognized higher education institutions –proves that we are setting new trends in the education system. With this innovative and revolutionary move, we have raised our quality to an even higher level and set a benchmark of excellence, which we believe will become a standard in the Croatian education system and beyond. By integrating creative, communication, marketing, and STEM study programs, we are offering students a wide range of career development opportunities."

The merger of Algebra and Bernays includes launching new study programs and investing in the modernization of scientific and creative-practical infrastructure, such as a new audiovisual studio with professional filming equipment, a state-of-the-art neuromarketing research laboratory, featuring brain activity analysis and DNA analysis tools, advanced data analysis tools, enhanced digital content production and simulation of complex communication scenarios tools that will significantly enhance the Croatian education sector.

The merger of these two modern and forward-thinking institutions will foster the coexistence of cutting-edge technology and essential social sciences values, paving the way for interdisciplinary programs such as digital communication, artificial intelligence in social analysis, applied data science, and more.

Located at 24 Gradišćanska Street in Zagreb, the Algebra Bernays University campus is set to become an innovation hub and a meeting point for experts across various disciplines. Together, they will provide students with a unique platform that connects and cultivates a new generation of responsible and independent professionals, ready to take on future jobs in diverse organizations or launch their entrepreneurial ventures.