At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society. MSCI, a leading international ESG rating agency, has raised Generali's rating from AA to AAA, the highest possible rating. MSCI's assessment shows that Generali adopts best practices in the industry to mitigate climate risks in insurance. Generali is also included in the Dow Jones Sustainability World Index (DJSI) and Dow Jones Sustainability Europe Index (DJSI Europe). By focusing on SMEs as the foundation of the European economy and one of the main drivers of sustainable transition, Generali launched SME EnterPRIZE. This strategic initiative promotes a greener and more inclusive economy in line with the European Green Deal and the Next Generation EU initiative, as well as a culture of sustainability among European SMEs. Generali is also active in communities through The Human Safety Net foundation, established five years ago with the idea that communities where "people help people" can lead to sustainable change. In Croatia, THSN collaborates with the “Growing Up Together” Centre for Parenting Support to support parents and children exposed to more demanding life circumstances, that hinder their children's development, including so far more than 14,000 parents and children, with further implementation of new support programs. As the home of The Human Safety Net, the Procuratie Vecchie building overlooking Venice's St. Mark's Square has won one of the most prestigious design awards in the world – the Red Dot Design Award for the best interior design in 2022.