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Grayling’s CEE Outlook: Key Insights and Market Projections for CEE in 2025
February 14, 2025

Grayling’s CEE Outlook: Key Insights and Market Projections for CEE in 2025

The latest Grayling’s CEE Outlook 2025 provides information that will enable decision makers to navigate today's unpredictable environment more easily and make informed business decisions.

Grayling presented the already traditional annual report "Grayling’s CEE Outlook 2025", providing a useful overview of geopolitical risks in the Central and Eastern Europe region in 2025.

In 2025, several CEE countries face significant political and economic challenges. Poland is focused on enhancing European security during its EU presidency. Romania is preparing for a rerun of its presidential election amidst economic difficulties and rising nationalist rhetoric. Serbia faces U.S. sanctions and widespread protests, symbolizing discontent with the ruling establishment. Ukraine, under the shadow of ongoing conflict, is hopeful for negotiations with the return of Donald Trump to the U.S. presidency. These developments suggest a turbulent year ahead, with economic issues and political instability taking centre stage.

Against this backdrop, Grayling’s Public Affairs teams from Central and Eastern Europe have performed an in-depth analysis and shared their perspectives for 2025 and beyond. This year’s edition of the CEE Outlook includes insights from Bulgaria, Czechia, Hungary, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine – and Croatia. Given the overall context and significance of Trump’s election in the Oval Office, our U.S. experts have contributed a special piece on American policies and their potential impact on CEE markets.

For more information on the report, visit the link.

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