The prestigious European Hotel Awards 2024 ceremony was held last week in central Copenhagen, at the renowned Radisson Collection Royal Hotel, designed by world-famous architect Arne Jacobsen in the 1950s, whose Egg and Swan chairs later achieved iconic status. The gala brought together a multitude of distinguished guests from the luxury tourism and hotel sectors, all gathering to celebrate Europe’s finest hotels, innovative projects, gastronomy, excellence and commitment to sustainability. In the Danish capital, the Esplanade Hotel emerged victorious in the Luxury Hotel PR of the Year category, with this prestigious award being personally presented to Sanda Sokol, the long-standing Director of Public Relations and Marketing.

“This is an exceptional honour and a great international recognition not only for me personally, but also for the Esplanade Hotel. The hotel won me over at first sight and deserves special attention and exceptional respect. I am glad that the committee, which also includes representatives of international media, has recognised my long-term work and dedication to my job. The greatest reward for me is the successful operation of the hotel, maintaining the highest quality standards, and ensuring guest satisfaction. I did not expect a personal reward, which is why this recognition has touched me deeply”, pointed out Sanda Sokol, Director of the Public Relations and Marketing Department, who is celebrating 20 years of service at the Esplanade this year. Interestingly, the hotel recognised the importance of communication with the media as early as the 1970s and was the first hotel in Croatia to establish a public relations office.