AmCham Talents - Corporate & Personal Brand

The first lecture of this year's AmCham Talents 2025 program was held by Dora Strezova-Nikolova, general manager of Adria BU from Coca-Cola HBC.

Dora has rich experience in leadership in the fast-moving consumer goods (FMCG) industry in several European markets, and before joining Coca-Cola HBC in 2023, she served as general manager of The Coca-Cola Company in Bulgaria, where she led the company's strategic growth since May 2021.

She shared her rich experience in building a personal brand in relation to a corporate brand with a full audience, and there was no shortage of questions. Through an interactive lecture, the participants of the program had the opportunity to learn everything about the elements of brand identity, corporate branding, the key features of branding and the importance of authenticity and consistency in communication and branding itself.

Dora Strezova-Nikolova leads teams with great dedication and continuously contributes to the development of talent at Coca-Cola, ensuring that every team member has the opportunity to grow, contribute and realize their full potential.