Boardroom Discussions: Investing in automation is a strategic step toward the industry of the future.

AmCham is relaunching its award-winning program, Boardroom Discussions, and at the first event of the year, the keynote speakers will be Tatjana Skoko, Consulting Sales Executive, CEMA region at Microsoft, and Danijel Koren, Investment Director at Nexe Group. They will speak about the importance of investing in business automation.

Industry 4.0 is no longer a vision of the future—it is a reality already taking shape today through innovative solutions based on digitalization, artificial intelligence, and advanced analytics. Companies that recognize the importance of timely investment in automation and digital transformation are securing long-term competitive advantages, more stable growth, and greater business resilience.

Nexe Group, as one of the leading regional producers of construction materials, has recognized the transformative power of technology and, in collaboration with Microsoft, has taken a bold step toward a digital future. Through a strategic partnership focused on implementing machine learning, artificial intelligence, and the Industrial Internet of Things (IIoT), Nexe is achieving tangible results in production optimization, increased energy efficiency, and more transparent resource management.

Investment in automation, supported by technology leaders, paves the way toward smart factories, greater flexibility, and quicker responses to market challenges. This approach is not reserved solely for large systems—any company striving for growth can harness the potential of digital tools and make a decisive move toward the future.