Maud joined HEINEKEN in 2002 and has held various commercial and managerial positions. After starting her career in The Netherlands, in 2013 she moved to New Zealand as Marketing Director DB Breweries and later, in the same designation, to HEINEKEN Malaysia Berhad, both subsidiaries of HEINEKEN. In 2017 she joined the global Heineken® brand management team as Director Brand Development & Global Communications. In this position, she reversed the brand's declining performance in the Asia Pacific region and launched Heineken® 0.0 in more than 10 markets as well as Heineken® Silver in Vietnam, followed by other markets in APAC. She also developed numerous global and local campaigns for Heineken® and served as a board member of Thai Asia Pacific Breweries. Maud arrived in Croatia following her role as Managing Director of HEINEKEN Lanka, where she introduced local production of Heineken® and led the company through the economic crisis, selling of shares and transition of business and brands in Sri Lanka to a new partner.

Maud brings her extensive experience and passion for building brands, driving innovation, developing talent, and promoting a culture of diversity, equity, and inclusion. At HEINEKEN Hrvatska, she will continue to implement the EverGreen strategy, focusing on delivering superior and balanced business growth together with the teams in Croatia and Bosnia and Herzegovina through diverse initiatives, with a special emphasis on business sustainability and people development.