According to the research, 64% of companies achieved better business results in 2024, and more than half of the respondents plan to increase salaries in line with inflation.

AmCham’s Executive Director, Andrea Doko Jelušić, highlighted that the main challenges for businesses in 2024 are the lack of an adequate workforce, labor costs, and inflation. However, she pointed out a positive aspect—more than 50% of respondents plan to increase salaries in line with the inflation rate, while over 30% plan to raise them above the inflation rate in 2025 to maintain competitiveness in the labor market and attract top talent.

The Survey indicates that 53% of respondents believe that business conditions in Croatia are comparable to those in other Central and Eastern European countries. Additionally, more than 30% of respondents consider business conditions in Croatia to be among the most favorable, marking significant progress compared to previous research. This perception is further supported by 61% of respondents who rate Croatia’s business climate as good or very good, recognizing positive developments over the past five years.

Over the five-year period, respondents have observed the greatest improvements in increased demand for goods and services, more favorable financing conditions, and opportunities for trade exchange. However, the biggest deteriorations in business conditions are linked to the quality and availability of the workforce, labor costs, and the enforcement of laws and legal procedures.

The President of AmCham’s Board of Governors, Rina Musić, emphasized that AmCham members continuously demonstrate resilience and achieve strong business results, with similar outcomes expected for 2025.

Alongside media representatives and the AmCham team, other members of AmCham’s Board of Governors—Anita Letica, Stjepan Roglić, and Dunja Maronić Filaković—also attended the conference.

AmCham's Survey is available here.